Eric M. Jackson’s consulting practice, Jackson Advisory Group (JAG), helps clients design business models, deploy new technologies, and create strategic advantage. JAG brings together Eric's 20+ years of experience in technology and strategy with a deep bench of advisors specializing in marketing, legal, risk management, M&A, government relations, and corporate social responsibility.
Whether it's raising capital, implementing an AI strategy, or designing a go-to-market plan for your product, JAG has the experience, insight, and industry contacts to help your company succeed. Let us help you focus on what matters.
Business Model Innovation
Pricing Strategy: Let the architect of PayPal's pricing model assist you in linking your product's fee structure with value creation in order to maximize revenue.
Business Model Innovation: Guidance on building your model to optimize everything your company does for growth, strong margins, and long-term success.
Market Analysis: In-depth evaluation to identify target markets and value-creation opportunities through a “Jobs to be Done” (JTBD) lens.
Strategic Advantage Creation
Competitive Analysis: Insights to understand your market's status quo and navigate rapidly changing landscapes.
Network Effects: Leverage insights gained from scaling PayPal's network to sharpen your value proposition and build protective walls around your product.
Brand Differentiation: Strategies to uniquely position your product and brand in the marketplace in ways that reinforce your business model.
Harnessing A.I.
Design & Implementation: Experience in implementing artificial intelligence to sustain core businesses and unlock new opportunities.
Revenue Growth: Emphasis on using AI to drive top-line growth through enhanced lead generation and qualification.
Industry Insights: Actionable, high-level insights empowering decision makers to stay on top of this rapidly-moving sector.
Technology Design
Fintech Leadership: Extensive hands-on experience, complemented by a world-class network in the fintech, payment, and crypto sectors.
Enterprise B2B: Experience in planning, creating, and distributing cloud-based technology to corporates, financial services, and other firms.
Security & Compliance: Whether it's GDPR, HIPAA, or SOC, turn security requirements into an advantage for your product.
Distribution
Product Marketing: Leverage the expertise of PayPal's first head of US marketing to guide your product's journey to market.
Business Development: Identify and forge critical relationships to drive sales, growth, and potential exit opportunities.
Customer Acquisition: Leverage Disruptive Innovation Theory to develop the right tactics for growing users and clients.
Capital Raising
Company Positioning: Strategies to differentiate your company and effectively communicate your story to prospective investors.
Fundraise Collateral: Experienced feedback on slide decks, one-pagers, and all other essential fundraising materials.
Financial Projections: Assistance in developing projections that demonstrate your company’s potential and quantify your road to success.